The Growing Popularity of Tea Cafes in India

January 07, 2020 2 min read

India is a country of tea lovers. Once can find tea sellers on every nook and corner with tiny stalls selling the best 'Masala Chai'. However, the modern generation today is embracing the idea of tea cafes, coffee boutiques and whatnot. It is actually working wonders for countless entrepreneurs and customers. 

Brewing Tea Sophisticatedly

Earlier, these local chaiwallahs kept up with the tradition of sitting and chatting, opposite to that of younger generations who prefer a contemporary and modern place to hangout and relish their modern beverage. 

Considering the fact that most Indians wake up to chai as first thing in the morning and have at least 2-3 cups on daily basis, tea cafes have been expanding steadily since the last 10 years. There are many tea cafes that offer their customers an opportunity to customize their teas and select from a range of herbal, fruit and premium infusions.

The Advantages

Tea is comparatively cheaper than coffee and has created an affordability advantage for both customers and owners. Moreover, with so many options in tea come various health benefits associated with each kind and people are getting to know more about teas. Customers can not only experiment with Chai in these modern cafes that can brew as many as 12,000 different variants. Technology is greatly helping the market of tea cafes in growing exponentially in terms of social media and digital marketing. The popularity of tea cafes in India has also inspired young entrepreneurs to raise venture capital for their dreams in a country that loves their chai. 



Popular Tea Cafes

Some of the most popular chains of tea cafes in India along with ChaiSafari Franchise cafes include Chaayos, Chai Point, Chai Thela, Tpot, Tea Trails and Chai Garam and others. Chaayos has made its distinction by offering Chai-on-demand and operates in over 16 different cafes across Delhi and Mumbai. Tpot and Tea Trails also offer affordable and delicious tea accompaniments with their gourmet tea flavours from around the globe. The freshly-brewed teas in warm and comfortable atmosphere has lead to customers coming from all over the country to enjoy teas at these trending cafes. ChaiSafari partners with the existing cafes to serve premium quality garden teas, which the consumers can choose on the basis of their moods. Each ChaiSafari partner cafe has a customized menu that aids in the journey of choosing the best tea for the customers. 

Tea lovers are now shifting from spending time at a coffee shop to visiting a relaxing tea cafe which celebrates their love for tea and simultaneously offers a lively atmosphere for conversations.

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